You cannot happily pretend that “ads here, ads there, ads everywhere, brand your name and reach the audience” is all that’s needed. Bullpoo!
Another Nail in the Coffin
…for the traditional advertising model (and another boost for content marketing). Last month LinkedIn announced the closure of its ADVERT network – at a cost of $50m per year in…
“To Blog or Not to Blog – That Is the Question”
ABSOLUTELY YES – HERE’S WHY… It was a Shakespearean thing, you know…but since there were no blogs back then, he wrote plays instead! Alas, you don’t have to be as…
A Smidgen of Prevention Is Worth More Than a Bucketful of Hacked Pain
If your website got hacked, suddenly disappeared, went offline or stopped working, would that have a significant impact on you? How important is your website to your business? What…
9 Words You Must Keep Out of Your Adverts… but Only, if You Want to Get a Response
Are your ads well worded or puffed up with weak willed wimpy phrases…
Why a Powerful Title Is Important to You & Your Business…
When someone new I meet very politely asks me “What should I call you?”, I usually stick my tongue firmly into my cheek and say “Your Majesty” will be fine.…
Why Every Business Person Needs to Ask – So What?
Excuse me but …SO WHAT…?
1st Rule of a Successful Business Owner
To outsource professional help or not? There are rules’ and then there are rules’. Here’s a must-know rule for every business owner when deciding whether to outsource some help. Know…
The Secret to Writing a Sales Brochure or an Advert that Sells!
Good sales copy stays with your customer long after they’ve finished reading it. Think of a good novel you’ve read. Didn’t it capture your imagination and draw you in to…
3 Little Words… Get a Copywriter!
Engage the customer – tell them what they want to know not what you want to say
How To Vaccinate Yourself Against This Business-Killing Disease
This disease can be quite nasty. It can see the demise of many start-ups… before they’ve even got up from their chair. It’s a terrible malady for any small business…
What Should Your About Web Page Say?
Details to include on your ABOUT web page A good place to start for content is to answer the possible questions a website user might have for you. Address these…
Why No One Talks About the Lack of Clients or Sales Your Website Brings In
Do you hear a sad violin play when you think about your website? You know it’s about as effective as an ashtray on a Harley. You absolutely know that it…
Intellectual Property Is One of Your Major Assets
What is your Intellectual Property? All the time you’re in business, selling your goods or services, you are building recognition in the marketplace. That recognition is linked to: your brand,…
The Importance of Your Corporate/Brand Colours
Most of us know the colours of well known brands – just as we know their logo. What do your colours say to your clients…[+ read more]
One Good Marketing Tip Can Change Your Business – Here’s 10 of Them
Here’s 10 of them… Marketing Tip 1 A written marketing plan will help you to focus and develop your strategy. This will ensure all staff members understand the company direction.…
Makeover – Add Value to Your Website
Makeover your Web site now-even though you don’t intend to sell anything from it!
Does that sound silly?
Why You Should Ditch the Jargon
BELIEVE ME. AIN’T NO ONE… Is ever going to complain that your writing is TOO EASY to understand. Whenever you write anything to help promote your business… A web page,…
6 Logo Design Mistakes That Can Cause Your Business to Fail
A logo can make or break your business. As part of your brand and the ‘face’ of your business – your logo has a big job to do! It’s…
Is Brand Identity Important? Does a Bear…
You’re on a road trip – and you want to stop for coffee and a snack… Do you pull over at the nearest servo? Well you could.. but you have…
A ‘Great’ Offer That People Aren’t Buying?
Have you got a ‘great’ offer that people just aren’t buying? Wondering why? It’s likely that its… 1) Not solving a big enough problem2) Not providing a good enough outcome…
Fish Where the Fish Are!
In a recent coaching meetup, my client asked me “Lyn, where do you think I should advertise – newspaper, radio, TV, online marketing…?” As you can imagine as a Marketing…
Branding Takes Away Our Choices (and That’s a Good Thing!)
YES! YES! YES! Branding creates customer loyalty! If done right, branding is what keeps customers coming back for more! Your branding can mean that when a person needs to buy…
Before You Write Anything for Social Media, a Blog, or an Email… ask Yourself This
Will your words have any significance?Will they have an impact on the reader?Will they make someone remember you?Build a relationship?Move them?Position you as an expert? If not, maybe don’t bother.…
The Small Yet Mighty Business Card
Measuring about 9cms by 5.5 cms, weighing very little, costs a few cents to produce and should….[+ read more]
Do You Use the Internet Like a Giant Phone Book?
You may do this already, I know I do… I find it easier to locate a local business with a few mouse clicks than to plough through a phone book. Yet, mention getting a……..
You Think You Need a Website.. Who Should Build It?
So you’ve decided you need a web site… The first question is why do you need a website? The next question is ….
Social Networking for Business and How to Avoid it
Are you a business owner or website owner? Have you heard all the chatter about social networking? Have you integrated it into your business marketing? If not, now is the…
So You Think Advertising on Facebook Doesn’t Work?
If you’re trying to advertise on Facebook and not getting many results – then you probably haven’t got the basics right. Here are the most common mistakes people make in…
How to Run a Facebook Competition in Queensland – Legally
If you’re thinking of promoting your business on Facebook by running a competition, there are a couple of things to consider. Important things. A competition on Facebook must be held…
The Good, the Bad and the Ugly of Social Media
Social Media allows you to easily and effectively engage customers, promote your products and services, and develop an online interactive brand that can be accessed 24 hours a day, 7…
Beware – Some Logos Are Pretty Naff
Should a business owner take their logo seriously or just plonk something together that kinda looks ok? A bit of clip art… some random curly fonts…. drop shadows and… hey…
Why Does Google Like Some Websites More Than Others?
Google and other search engines need to fully understand what your website is about. Once they’ve got that worked out, they rank it’s order of importance and relevancy in that…
Your Logo and What It Means in the Marketplace
Your logo contains a message far beyond that of words. So how does it affect your business …. [+ read more]
Taglines – How Your Business Can Benefit From a Memorable Slogan
A tagline is the phrase that helps people link your name to your brand message. Taglines translate your positioning statement into a marketing statement meant to serve as a customer…
How Does My Website Get Ranked by Google?
A common question about your website ranking. Let’s start with how the search engines actually work. When a user types a word or a phrase into a search engine,…
SEO – No Magical Bullet…
They call everyone… us… you… Bill Gates, Mark Zuckerberg… they even try to tell Google that they can get their website to the top of search engines… Google is the…
Get Clients (Pull don’t Push)
Push Marketing and Pull Marketing When marketing your business you can go about it in 2 ways: Push Marketing Just as it sounds…. when you ‘push’ your marketing message on…
So, What Business Are You in? Do You Know?
Most dancing school teachers believe that their business is to teach people to dance. Ask the parents of some of the younger students and they may just give you a different answer. So what is your business?…[+ read more]
Is Your Brochure an Exercise in Futility
Is your brochure doing its job, or just an exercise in futility? Really, how effective can your brochure be when it’s just an additional duty for someone in the office…