Details to include on your ABOUT web page

A good place to start for content is to answer the possible questions a website user might have for you.

Address these questions:

Who, What, Where, Why, and When – to make sure you’ve covered everything relevant.

What?

• What does the company do (or make)?
• What does it care about?
• What’s different about your company?
• What evidence is there that you are a trustworthy business (testimonials, memberships, awards, etc.)?
• What disclaimers or limitations should I be aware of?

Where?

• Where is your head office?
• Where are your branch offices or facilities?
• Where do you do business?
• Where can your products be purchased?
• Where can I find your blog or other social pages?

Why?

• Why was the company created?
• Why is it a good choice to buy from your business?
• Why would a talented employee want to work for you?
• Why are you a good partner?

Who?

• Who is behind the company?
• Who does the company serve?
• Who do you partner with?
• Who are you looking to hire?

When?

• When was the company founded?
• When is your business open?
• When were the major milestones reached?

How?

• How does your business offer value?
• How do you serve your customers?
• How do you make your products?
• How can people at your company be reached?

Build Your Web Pages by Topic

You may feel you only need a few brief paragraphs to get the facts across. But when doing business online, the more information you can provide about yourself and your business, the better.

A new page for each major topic lets people find the information they want to see without being overwhelming.

Additionally, these targeted pages are great for SEO!