Intellectual property and your business
Look before you leap
When it comes to your company name, brand, or logo, beware of stepping on someone’s toes – it could cost you!
One of the major risks associated with setting up a new company is the potential infringement of another’s intellectual property rights.
Before you name your new company or use a certain logo symbol, it’s important to determine your freedom to operate (FTO).
You have to be certain that your name, brand, logo symbol or trademark is not so similar to anyone else’s out there that you leave yourself open to a potential infringement lawsuit.
Defending yourself against this has been known to bankrupt people and close down businesses.
Trademarking your company name is a valuable asset.
Often business owners overlook this which can result in costly legal problems when things go wrong.
Speak to us today about getting an FTO report or a trademark even if you have been in operation for a few years – consider how much you have already put into your business, building your brand and your reputation, and how devastating it would be to be given say 48 hours to stop using it.
