A corporate logo contains a message far beyond that of words, offering that first impression of how professional and reliable your company is.
It carries and builds your company image with the use of specific colors and layouts.
Potential clients make decisions not only on the content of a message, but on how well it is presented.
A logo is often the first and key element in a complete corporate identity program which extends a unified design concept to advertising, posters, packaging, stationary, folders, business cards, and other printed matter.
A LOGO
A distinctive and memorable identifying mark, or trademark based on letter forms that will depict the name, product, or purpose of a company or organization.
SYMBOL
An identifying mark based on pictorial form.
On the most basic level we communicate through symbols. Visual communication is also symbolic. Letters are symbols that represent sounds; the lines that we use to draw representational images are symbols for perception.
Symbols convey information or embody ideas. Some are so common that we find it difficult to believe they did not always exist. Who, for example, first used arrows to indicate directions? We now follow them instinctively but at one point they were new and had to be explained..
Among the most persuasive symbols in our visual environment today are logos and trademarks, which are symbols of an organization or product. Simple, clear, distinctive and memorable – corporate logos have become familiar to millions of people around the world instantly calling to mind the company, its products or services.
As with any symbol a logo means nothing in itself. It is up to an organization to make its logo familiar and to convince people through sound business practices to associate it with such virtues as service, quality, and dependability.
Because symbols serve as focal points for associations of ideas and emotions, one of the most effective ways for a company to change its image is to redo its logo.
Thinking of a new logo or a refresh – Call us today
