WHY YOU SHOULD DITCH THE JARGON

BELIEVE ME. AIN’T NO ONE..   …NO ONE I TELL YOU

Ever…..ever…

gonna complain

that your writing is TOO EASY to understand.

Whenever you write *anything* to help promote your business –

say..a web page, a Facebook post, an advert, a brochure, a blog piece… etc,

keep it nice and simple.

….ditch the big words where you can
….and the technical terms
….quit the jargon

Shorten long sentences.

Like that. ^^^

Or this. <<

And write in an easy, ‘every day’ conversational style.

I know!

It may seem odd to you at first, but hey.. try it.

It’s so much easier to engage with someone if they can understand what you’re trying to say.

Just to give you an example….

I was doing a consult recently.

The CEO insisted I look at their brochure and website.

Opening paragraph of each…

SHEEETT! ….

I nearly choked on my bloody Werthers Original I can tell ya….

Look at this….

” We recently successfully obtained additional quality assurance and safety and environmental certifications, thus strengthening our skillset and fostering continual growth and development.”

Whaaaa…..!!!!!

It’s just wrong .. on .. every… level..

I wanted to crawl away into a safe corner…

As for ‘THUS’

..THUS…???

Who the #*@# (strong expletive) says ..thus..?

I’m going now.

Where’s the Gin ?

————————–

Ready to take your business to the next level?

Got a few questions you need help with..or you’d like some assistance from a trusted partner?

If you feel ‘stuck’ and not sure of your next move to get your business ‘busier, whether to advertsie, send out promos, do some SEO… it’s all quite confusing
or
You’ve got a stack of quotes in and need help deciphering them (so many different prices for the same thing – why????) make the wrong marketing choice and it could cost you a whole heap of pain…

Book Your Mini Hot-Spot Session Now

I’m Lyn, a Marketing Mentor and I’ll help you. But, I warn you… I don’t do fluffy and lame. I do real, down and earthy, hands on sh*t that gets you clear on your marketing strategy and tactics to get you rrooaarring and growing.

I occasionally use colourful language – I say it as I see it and can be forthright – if that bothers you, try and look past it – focus on my twinkly personality instead.

Why?

Because I care about the results you get.

Click Here To Book Your Session

================================

You must be logged in to post a comment.