If you’re trying to advertise on Facebook and not getting many results – then you probably haven’t got the basics right.
Here are the most common mistakes people make in trying to attract clients using FB ads ad how to avoid them:
- Determine who your ideal client is – advertising to everyone is a no-no (you can’t catch 10 rabbits with one hand!)
- Get absolutely clear on your message and positioning
- Encourage people to click through to a website landing page (we call this a funnel)
a/ Target each funnel at only one type of target audience
b/ Focus on solving one problem - Your landing page should have copy that talks to the person on an emotional level and demonstrate that you know about your audiences problem more than they know themselves
- If you’re offering a lead magnet – a freebie download in exchange for their email address then this freebie should offer a quick solution to their problem
- Your landing page should include some trust factors – eg testimonials, credentials, your photo, etc
Once you have those things sorted, it will start to happen.
