So You Think Advertising On Face Book Doesn’t Work?
If you’re trying to advertise on Facebook and not getting many results – then you probably haven’t got the basics right.
Here are the most common mistakes people make in trying to attract clients using FB ads ad how to avoid them.
1/ Determine who your ideal client is – advertising to everyone is a no-no. (Can’t catch 10 rabbits with one hand!)
2/ Get absolutely clear on your message and positioning.
3/ Encourage people to click through to a website landing page. (we call this a funnel)
a/ Target each funnel at only one type of target audience
b/ Focus on solving one problem
4/ Your landing page should have copy that talks to the person on an emotional level and demonstrate that you know about your audiences problem more than they know themselves.
5/ If you’re offering a lead magnet – a freebie download in exchange for their email address then this freebie should offer a quick solution to their problem.
6/ Your landing page should include some trust factors – eg testimonials, credentials, your photo, etc
Once you have those things sorted, it will start to happen.