The Small Yet Mighty Business Card

Measuring about 9 by 5.5 centimetres, weighing very little, costs a few cents to produce and should pack a powerful punch!

Your business card is your most effective, least expensive form of advertising. Make It work.

10 Tips for a Great Business Card

1. Use both sides!

It’s usually only a few $ more per thousand to print on both sides AND you’ve just doubled your opportunity to communicate with a prospective client. What should you put on the back? Consider… a list of your services; testimonials from pleased customers; something useful – like a calendar; your bio…

2. Make sure your card says something about your business personality

EEEK! There are so many boring business cards out there. Why? Probably because someone started a business, and ‘Get cards’ was one of the items on their ‘to-do’ list. Update time… Make it unique, creative, and indicative of the special qualities you bring to your business.

3. Make the important information easy to find

Don’t bury your phone number in a cluster of print. Make it stand out.

4. Make it clear what you do

Here are some sample business names, (from cards picked up recently) and see if you can guess what these businesses do: Your One Stop Shop; The Branches; Lucky Enterprises… Argghh! Don’t make it hard for people to do business with you!

5. Emphasize the benefits of doing business with you

Could be in a tag line under your logo or in a list, make sure you tell prospective customers what they’ll get from doing business with you.

Features = qualities of your product or service

Benefits = what those features mean to your client

6. Don’t be road kill on the information superhighway

Always, always, always include your web address and e-mail address on your card. You cannot seriously market your business these days without using the power of the internet.

7. Announce your USP

That’s your Unique Selling Proposition. A statement that differentiates your business from your competitors; what makes your business stand out – whether it’s price, product, location, guarantee, your personality, or something else.

8. Include your logo

Your business should have a recognizable image, which should be included in all your material. Remember the Law of Seven–someone needs to see your name at least seven times before they will try to do business with you. Having a consistent company image makes it that much easier to make an impression.

9. Do something really different

Use a picture business card, or a card shaped like a pencil or a key or a computer. Get noticed – be remembered. Try something new!

10. Give out your card!

Try this: Hand a card to everyone you speak to tomorrow–tellers, cashiers, servers. You’ll be amazed how many people that is! Stick them on notice boards around town. Leave them everywhere!

‘Even tiddlers get noticed in the big ocean of business if they present themselves well’

Check out some snapshots from our Business Card Portfolio

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