hipfish, mackay, marketing, branding, graphic design, website, websites, web developerIt’s all in your brand

Your brand is the most valuable asset of your company – Its the driving force behind your business.

Branding is the sum total of your business’s identity — from its name and logo to every piece of communication, internal or external—to every encounter every customer or potential customer has with it.


So let’s talk pavlova…

Beautiful crispy meringue with glorious mixed fruit filling topped with fresh cream and a beautiful huge strawberry on top – all the best of an Aussie summer – yum!

Your branding is your pavlova.

The strawberry is your brand’s promise. The cream represents all your products and services. The fruit filling is your business itself—the corporate environment. The crispy meringue is the structure and systems of your company—not the building although how it looks is part of your branding too.

So here is your delicious pavlova. Of course the strawberry gets attention. It’s your name in neon lights, your fancy logo, and your overall visual appeal. If a prospect buys a slice of your pavlova just becuase of the strawberry then you’ve done well!

Be wary of thinking your branding is all about the strawberry…this can happen with inexperienced graphic designers whose only expertise is creating good imagery. But integrating the cream ( Your Products/Services), fruit filling (Corporate Culture) and meringue (Systems) are essential for building true “core” brand equity. You may even find it at advertising agencies that want you to just do more ads. To them the strawberry is all that matters. We know differently.

Some companies don’t do any ads at all— that’s fine if that’s what’s right for your company. Maybe your success lies in direct contact at trade shows or public relations and press releases. Whatever it is, whatever your sweet suite of services is, you need the ingredients working in combination to make your pavlova a success.

Our approach includes strategic analysis and planning to help you find the right recipe. When you’re ready to take your marketing to the next level – give us a call and we’ll help you pimp your pavlova.