Why no one talks about the lack of clients or sales your website brings in.
Do you hear a sad violin play when you think about your website?
You know it’s about as effective as an ashtray on a Harley.
You absolutely know that it could be better at doing its job, which is to
- Your business…
- Your team…
- Your services…
As you get a load of this you’ll realise:
It’s not (just) about having a super website
It’s about so much more.
But – let’s start here
Some of the most common deadly design sins that your website may be suffering from:
- Complicated layout
- Too hard to navigate
- Overly formal, traditional, jargon infested
- Wrong use of color
- Blinding use of contrast
- Heavy and hard to read
- Too many diversions – pop-ups, sliders, movies etc.
- Big chunks of text
- No way of knowing the real people behind the business
- Sloooowww to load
- Non responsive
Are you beginning to see how frittering away the power in your pixels can be costly?
Here’s a few more things to consider…
# Is your value proposition buried deep in the bowels of your profile page when it should be in the most prominent in-your- face- can’t-miss-it-even-if-I-tried-to spot?
# Is the answer to “What is this website about, does it cater to my needs and how will I benefit here?’ obvious within the first 20 seconds of a visitor landing there?
# Have you got authority markers in place to demonstrate credibility?
# Are you helping your site visitors to take action with clear instructions on what they should do?
As I wrap up this article about some of the basics (yes, there’s lots more!) think about the competitive online world we all now inhabit and how just having a ‘whizz-bang website’ just won’t cut it anymore.
There’s strategy required for each page -and working out what that is comes way before your website gets near a web designer or developer.
Ready to take your business to the next level?
Got a few questions you need help with.. or you’d like some assistance from a trusted partner?
If you feel ‘stuck’ and not sure of your next move to get your business ‘busier’ – wondering whether to advertise, send out promos, get a new website, do some SEO… it’s all quite confusing.. and costly.
You’ve got a stack of quotes in and need help deciphering them (so many different prices for the same thing – why????) make the wrong marketing choice and it could cost you a whole heap of pain…
Book Your Mini Hot-Spot Session Now
I’m Lyn, a Marketing Mentor and I’ll help you work out your next best steps.. or help you understand the difference in several quotes…