SERVICES [INTELLECTUAL PROPERTY]
Intellectual property and your business
Look before you leap
When it comes to your company name, brand or logo, beware of stepping on someone's toes - it could cost you!
One of the major risks associated with setting up a new company is the potential infringement of another's intellectual property rights.
Before you name your new company or use a certain logo symbol, it's important to determine your freedom to operate (FTO).
You have to be certain that your name, brand, logo symbol or trade mark is not so similar to anyone else's out there that you leave yourself open to a potential infringement lawsuit.
Defending yourself against this has been known to bankrupt people and close down businesses.
Trade marking your company name is a valuable asset
Often business owners overlook this which can result in costly legal problems when things go wrong.
Speak to us today about getting an FTO report or a trade mark even if you have been in operation for a few years - consider how much you have already put into your business, building your brand and your reputation and how devastating it would be to be given say 48 hours to stop using it.
A Common Misconception
Just because you have registered your business name, you don't necessarily have the legal right to use it!
Registration is just a statutory requirement and gives the owner no rights.
To get the legal right to use your name you need a registered trademark. In Australia, this will grant you the exclusive right to that name for 10 years as well as to be able to stop others using it.
Trademarks are country by country so businesses should register trademarks for their important names, brands, logos in each country they operate in or intend to operate in within the next 3- 5 years.
Before you invest time & money in your business, getting your brand name out there, spending heaps on advertising & building a client base, check with us first
The other arm of our business is 'Invention Pathways' which assists people with the protection of their Intellectual Property such as trademarks and patents.
Take a look at our Invention Pathways website to learn more.
The other arm of our business is 'Invention Pathways' which assists businesses, innovators and inventors with their Intellectual Property Protection and commercialisation of inventions.
We can assist you with:
- IP Portfolio Management
- Design Registration
- Professional Help and Advice