Excuse me but …SO WHAT…?
The Secret to Writing a Sales Brochure or an Advert that Sells!
Good sales copy stays with your customer long after they’ve finished reading it. Think of a good novel you’ve read. Didn’t it capture your imagination and draw you in to…
One Good Marketing Tip Can Change Your Business – Here’s 10 of Them
Here’s 10 of them… Marketing Tip 1 A written marketing plan will help you to focus and develop your strategy. This will ensure all staff members understand the company direction.…
A ‘Great’ Offer That People Aren’t Buying?
Have you got a ‘great’ offer that people just aren’t buying? Wondering why? It’s likely that its… 1) Not solving a big enough problem2) Not providing a good enough outcome…
Fish Where the Fish Are!
In a recent coaching meetup, my client asked me “Lyn, where do you think I should advertise – newspaper, radio, TV, online marketing…?” As you can imagine as a Marketing…
The Small Yet Mighty Business Card
Measuring about 9cms by 5.5 cms, weighing very little, costs a few cents to produce and should….[+ read more]
Social Networking for Business and How to Avoid it
Are you a business owner or website owner? Have you heard all the chatter about social networking? Have you integrated it into your business marketing? If not, now is the…
The Good, the Bad and the Ugly of Social Media
Social Media allows you to easily and effectively engage customers, promote your products and services, and develop an online interactive brand that can be accessed 24 hours a day, 7…
Get Clients (Pull don’t Push)
Push Marketing and Pull Marketing When marketing your business you can go about it in 2 ways: Push Marketing Just as it sounds…. when you ‘push’ your marketing message on…
So, What Business Are You in? Do You Know?
Most dancing school teachers believe that their business is to teach people to dance. Ask the parents of some of the younger students and they may just give you a different answer. So what is your business?…[+ read more]
Is Your Brochure an Exercise in Futility
Is your brochure doing its job, or just an exercise in futility? Really, how effective can your brochure be when it’s just an additional duty for someone in the office…
Push and Pull Your Way Into Your Customers Hearts
With the huge surge into the digital marketplace, we’re moving more now into PULL marketing tactics rather than the traditional PUSH tactics. Push Tactics This is the traditional way that…
Content is King.. HUH?
Unless you’re a turnip farmer, lazily chewing on a piece of straw pondering the possibility of rain in the coming month and whether to turn another ‘nip or have a…
If It Walks Like a Duck, Looks Like a Duck, Then It’s Probably A…
I know you don’t want to hear this but I’m going to say it anyway… You are SO predictable. And you know what? So am I, and so is everyone…
10 Recommendations for a Strong Brand Identity
Your identity (logo and branding elements) Consult a professional Print shops and publications may offer to typeset your business name or design your logo for free when you place an…
Funny Marketing Concepts – Great Way to Teach Marketing & Branding
An oldie but goodie… You’re at a party with a bunch of friends and see a gorgeous woman. One of your friends goes up to her, and pointing at you…
Toilet roll – Let’s get to the bottom of the panic for loo paper and how you can use this in your business!
Are you ‘bummed out’ because there’s no toilet paper left at the shops? Let’s get to the bottom’ of the panic for loo paper and how you can use this…
Email Addresses You Must Save to Your Phone!
If you have a basic mobile phone that doesn’t offer apps or even a decent web browser, you can still upload and publish content on to your favourite websites using…
Branding Your Business – Back to Basics
What is ‘Branding’? A brand is… an idea or image of a product or service that consumers connect with. Branding is something that triggers associations in our minds. It’s what…
Get the Best $ Value From Your Advertising
In whatever media your ads are presented, you need to get your sales message across effectively, this is where AIDA can help you…[+ read more]
SEO Is a Cost Effective Way of Beating Your Competitors an Attracting More Visitors to Your Site
The real secret of your website lies in its search engine position. Your website needs effective search engine strategy so that anyone can find you.
What will make search engines love your website?[+ read more]
3 Key Ingredients For An Irresistible Email Subject Line
E-Marketing With an ROI of around 4,300% (according to the Direct Marketing Association), email marketing practically pays for itself. The main issue is to get your emails read and it…