1st Rule of a Successful Business Owner

To outsource professional help or not? There are rules’ and then there are rules’. Here’s a must-know rule for every business owner when deciding whether to outsource some help. Know…

What Should Your About Web Page Say?

Details to include on your ABOUT web page A good place to start for content is to answer the possible questions a website user might have for you. Address these…

Why You Should Ditch the Jargon

BELIEVE ME. AIN’T NO ONE… Is ever going to complain that your writing is TOO EASY to understand. Whenever you write anything to help promote your business… A web page,…
brand colours

A ‘Great’ Offer That People Aren’t Buying?

Have you got a ‘great’ offer that people just aren’t buying? Wondering why? It’s likely that its… 1) Not solving a big enough problem2) Not providing a good enough outcome…

The Good, the Bad and the Ugly of Social Media

Social Media allows you to easily and effectively engage customers, promote your products and services, and develop an online interactive brand that can be accessed 24 hours a day, 7…
Mackay, hipfish_pull_marketing_attraction_marketing

Get Clients (Pull don’t Push)

Push Marketing and Pull Marketing When marketing your business you can go about it in 2 ways:  Push Marketing Just as it sounds….  when you ‘push’ your marketing message on…

So, What Business Are You in? Do You Know?

Most dancing school teachers believe that their business is to teach people to dance. Ask the parents of some of the younger students and they may just give you a different answer. So what is your business?…[+ read more]

Push and Pull Your Way Into Your Customers Hearts

With the huge surge into the digital marketplace, we’re moving more now into PULL marketing tactics rather than the traditional PUSH tactics. Push Tactics This is the traditional way that…

Content is King.. HUH?

Unless you’re a turnip farmer, lazily chewing on a piece of straw pondering the possibility of rain in the coming month and whether to turn another ‘nip or have a…

Productivity Hack 1

Do you find yourself sometimes being way too busy but seemingly getting nowhere? Is your ‘to-do’ list growing whilst not much seems to be getting ticked off? There are days…

10 Recommendations for a Strong Brand Identity

Your identity (logo and branding elements) Consult a professional Print shops and publications may offer to typeset your business name or design your logo for free when you place an…

Time to Iron Those Business Cards!

There are some who work all the hours they can, bust their guts week in week out… slaving away to earn just enough to pay the bills. Having their own…

Email Addresses You Must Save to Your Phone!

If you have a basic mobile phone that doesn’t offer apps or even a decent web browser, you can still upload and publish content on to your favourite websites using…

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