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If only I had a dollar for every potential client who came to me and said...
"Will you fix our Meta tags so our site will rank highly in Google?"
These people don't realize that if it were simply a matter of fixing Meta tags, they could probably do it themselves! Wouldn't it be great if we could simply edit Meta tags and get high rankings?
Sadly, with search engine optimization: There are no quick fixes. Google alone looks at in excess of 100 factors when analyzing your website before it arrives at a ranking.
Why Not Meta Tags? Well search engines don't have a lot to work with when trying to figure out which sites to show in their list of results for any given search. Yet it's pretty amazing how relevant most search results are, given the sheer number of pages on the Internet these days.
Search engine databases contain basically every page on the web that they know about. That’s a lot!
They can't really just trust the Meta tags they find on a webpage, since a site owner's goals may be different from the search engines' goal - i.e., you want your site to show up in search results as much as possible for as many phrases as possible…. but the search engine would like to show the most relevant pages, whether those are yours or someone else's. Makes sense.
So really, adding or changing Meta tags on your site is not a quick fix . It’s not a slow fix either. It won't fix anything and it won't have any effect on your search engine traffic.