Some words and phrases are just weak willed wimps with the pulling power of a bedraggled mouse and are not the best words to be used in your ads.
Not when you are trying to sell a product or service.
What are these words and phrases?
- Can
- Could
- Should
- Might
- May
- Ought to
- Seeks to
- Has the potential to
- In my opinion
…and all other like-minded limp promises should be banned from your ads.
Tell your prospect what your product will do.
How you would respond to these statements?
- ‘These investments are guaranteed to soar when interest rates rise’
- ‘These investments could possibly have the potential to soar when interest rates rise – maybe’
- ‘These investments have the power to soar when interest rates rise’
Which sentence is stronger and would get your response?
- Yes
- Possibly
- Maybe
When you advertise, do you want prospects to respond?
- Yes
- Possibly
- Maybe
Easy when you think about it, eh?
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